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INSIGHTS THAT
ENGAGE
Get the data to understand the meat consumer; anticipate and adapt to the disruptions reshaping the industry.
Meat Consumer Segmentation 3.0
GIVING THE
INDUSTRY GUIDANCE
Utilizing Segmentation To Better Understand Meat and Poultry Consumers
In theory, every product that goes into the food supply chain should be created with the end user (the consumer) in mind. And that thinking applies just as much to fresh beef, pork and chicken as it does to ice cream or Goldfish® crackers. Starting with the end in...
4 Things Marketers Can Learn From Crop Harvesting
Lessons from our family’s farm playbook — passed down by the generations before me Every summer, I leave my day job as managing principal of a full-service marketing agency to help with wheat harvest on my family’s farm in Kansas. As the sixth-generation farmer to be...
Poultry People: What Midan’s Segmentation Research Reveals About Poultry Eaters
I may be a beef girl at heart, but poultry is still a staple in my home. Living in rural Alabama, I pass miles of chicken houses on my way into town and can’t help but marvel at how different chickens are from the cattle I’m familiar with. One thing I’ve never...
Tomorrow’s Meat Industry: Generation Z
Every company has an interest in being future-focused - thinking about upcoming generations and how they will shape not only the world, but that company’s future. Both the meat and marketing industries have had their eye on Generation Z for some time now. The...
It’s About To Be Pork’s Big Moment (Don’t Mess It Up!)
The fresh meat supply of both beef and pork has fluctuated over the last several years. Right now, pork supply is robust compared to beef as exports of pork have softened and beef has started to contract. According to USDA numbers, the U.S. is currently producing...
Captivating Creative, Strategy-Driven Results
Certified Piedmontese® Beef
HELPING A BRAND TARGET AND REACH ITS AUDIENCE
Chairman’s Reserve® Meats
ENCOURAGING CONSUMERS TO “UNLEASH THEIR CHEFSPIRATION”
Annual Meat Conference
REBRANDING THE MEAT INDUSTRY’S BIGGEST SHOWCASE
BUBBA burger®